Beki Eakins Ltd Privacy Policy

Last updated: 27 August 2026

Beki Eakins Ltd (“we”, “us” or “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal data when you interact with us, including when you visit our website, register for an event or training, download a resource, enquire about our services, book a call or choose to receive communications from us.

We comply with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

1. Who We Are

Data Controller:
Beki Eakins Ltd
United Kingdom

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us at:

Email: [email protected]

2. What Personal Data We Collect

We may collect and process the following personal data:

  • Your name

  • Your email address

  • Your telephone or WhatsApp number, including your country code

  • Your country or general location

  • Event and training registration details

  • Information you provide when enquiring about our services or booking a call

  • Communication preferences, including email, telephone and WhatsApp preferences

  • Records of any consent you have provided

  • Records of communications between you and our team

  • Technical data, such as your IP address, browser type, device information and the pages you visit when using our website

We only collect personal data that is reasonably necessary for the purposes described in this Privacy Policy.

3. How We Collect Your Data

We may collect personal data when you:

  • Register for an event, webinar or training

  • Complete a form on our website

  • Download a resource

  • Enquire about our services

  • Book a call with us

  • Opt in to receive emails or WhatsApp messages

  • Provide permission to receive telephone calls

  • Communicate with us directly by email, telephone, WhatsApp, social media or another channel

  • Use our website, including through cookies and similar technologies

We may also receive limited personal data from third-party platforms that you use to register, communicate with us or access our services.

4. How We Use Your Personal Data

We may use your personal data for the following purposes.

Event and Training Registration

We may use your personal data:

  • To register you for an event, webinar or live training

  • To send essential information, including access links, reminders and schedule changes

  • To provide resources or replays connected with the event or training

  • To respond to questions about your registration

Email Communications

If you actively opt in to receive email communications, we may send you:

  • Information about future events and training

  • Educational resources

  • Podcast episodes and other relevant content

  • Information about our programmes, products and services

  • Relevant offers, news and business updates

You can unsubscribe at any time by clicking the unsubscribe link provided in our marketing emails.

We may still send essential administrative or service-related emails where necessary, such as information connected with an event or service you requested.

WhatsApp Communications

If you actively opt in to receive WhatsApp communications, we may:

  • Contact you about an event or training for which you registered

  • Send access information, reminders or relevant follow-up information

  • Tell you about relevant products, services or offers where you have agreed to receive these messages

You can opt out at any time by replying STOP to a WhatsApp message or contacting us at [email protected].

Telephone Contact

If you enquire about our services, download a resource or book a call with us, we may contact you by telephone to follow up on your enquiry and tell you about our products and services.

Where you are in the United Kingdom or Australia, we may do this on the basis of our legitimate interests in responding to enquiries and promoting our business, where permitted by applicable law.

Where you are in the United States or Canada, we will only call you where you have given us your consent. You may withdraw that consent at any time.

You can ask us to stop calling you at any time by:

  • Telling the caller that you do not wish to receive further calls; or

  • Emailing us at [email protected]

Once you ask us to stop, we will update your communication preferences and stop making marketing calls to you.

Responding to Enquiries and Providing Services

We may use your personal data:

  • To respond to an enquiry

  • To arrange or conduct a call

  • To recommend an appropriate programme or service

  • To provide products, programmes or services you have requested

  • To manage our relationship with you

  • To provide customer support

Website Improvement, Analytics and Security

We may use technical information:

  • To analyse how people use our website

  • To improve our website, content and user experience

  • To troubleshoot technical problems

  • To maintain the security and performance of our website and systems

  • To prevent fraud, misuse or unauthorised access

5. Lawful Bases for Processing

Under the UK GDPR, we rely on one or more of the following lawful bases when processing your personal data:

Consent

We rely on your consent for certain marketing communications, including:

  • Marketing emails

  • WhatsApp marketing messages

  • Telephone calls where consent is required by applicable law

You may withdraw your consent at any time.

Contract

We may process your personal data where it is necessary to:

  • Fulfil an event registration or service you requested

  • Take steps at your request before entering into an agreement

  • Deliver a product, programme or service

  • Manage our contractual relationship with you

Legitimate Interests

We may process your personal data where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

These interests may include:

  • Responding to enquiries

  • Following up with prospective clients

  • Promoting our business where permitted by law

  • Improving our website and services

  • Protecting the security of our systems

  • Understanding how people engage with our content and services

Legal Obligation

We may process or retain personal data where necessary to comply with a legal, regulatory, accounting or reporting obligation.

6. Marketing and Communication Preferences

You will only receive marketing emails or WhatsApp messages where you have actively opted in or where another lawful basis permits us to contact you.

Telephone contact will be handled as described in the Telephone Contact section of this Privacy Policy.

You may change your communication preferences or ask us to stop contacting you at any time by:

  • Clicking the unsubscribe link in an email

  • Replying STOP to a WhatsApp message

  • Telling a caller that you do not wish to receive further calls

  • Emailing [email protected]

Opting out of marketing will not prevent us from sending essential administrative or service-related information connected with something you requested or purchased.

7. Sharing Your Personal Data

We do not sell or rent your personal data.

We may share personal data with trusted third-party service providers that help us operate our business, including:

  • Customer relationship management and lead-management platforms

  • Email and marketing platforms

  • Telephone and communications service providers

  • Website and hosting providers

  • Payment processors

  • Appointment-booking platforms

  • Event and video-conferencing platforms, such as Zoom

  • Analytics, automation and technical-support providers

  • Professional advisers, where necessary

These service providers may only use your personal data to provide services to us and must handle it securely and in accordance with applicable data-protection requirements.

We may also disclose personal data where required by law, a court order or a regulatory authority, or where necessary to protect our legal rights.

8. International Data Storage and Transfers

We store lead and customer data using third-party systems, some of which are hosted in the United States or other countries outside the United Kingdom.

This means your personal data may be transferred to and stored in a country outside your own.

Where required, we use appropriate safeguards for international data transfers. These may include adequacy regulations, approved contractual protections or other legally recognised transfer mechanisms.

We also require our service providers to maintain appropriate technical and organisational measures to protect your personal data.

9. Data Security and Retention

We take appropriate technical and organisational measures to protect personal data against:

  • Unauthorised access

  • Accidental loss

  • Misuse

  • Alteration

  • Unauthorised disclosure

  • Destruction

Access to personal data is limited to authorised personnel and service providers who require it for legitimate business purposes.

We retain personal data only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including satisfying legal, accounting and reporting obligations.

The appropriate retention period may depend on:

  • The type and sensitivity of the data

  • Why the data was collected

  • Whether we have an ongoing relationship with you

  • Our legal and regulatory obligations

  • Whether the data is required to establish, exercise or defend a legal claim

When personal data is no longer required, we will securely delete or anonymise it where reasonably possible.

10. Your Data-Protection Rights

Under the UK GDPR, you may have the right to:

  • Request access to the personal data we hold about you

  • Request correction of inaccurate or incomplete personal data

  • Request erasure of your personal data

  • Request restriction of processing

  • Object to certain types of processing, including direct marketing

  • Withdraw your consent at any time

  • Request the transfer of your personal data

  • Ask us to stop contacting you

  • Lodge a complaint with a data-protection regulator

These rights may be subject to certain legal conditions or exemptions.

To exercise any of these rights, please contact us at [email protected].

We may need to request information from you to verify your identity before completing your request.

11. Cookies

Our website may use cookies and similar technologies to:

  • Provide essential website functionality

  • Remember preferences

  • Analyse website traffic and usage

  • Improve website performance and user experience

  • Support marketing activities where you have provided the required consent

Where required, we will ask for your consent before placing non-essential cookies on your device.

You can also manage or disable cookies through your browser settings. Disabling certain cookies may affect how parts of the website function.

12. Third-Party Links

Our website, emails or other communications may contain links to websites operated by third parties.

We are not responsible for the privacy practices, security or content of those third-party websites. We recommend reviewing their privacy policies before submitting personal data.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business operations

  • The services and platforms we use

  • Applicable laws and regulations

  • The ways in which we collect or use personal data

Any updates will be published on this page, and the “Last updated” date at the top will be revised.

14. Complaints

If you have concerns about how we handle your personal data, please contact us first at [email protected] so that we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner’s Office:

Information Commissioner’s Office
Website: https://www.ico.org.uk

You may also be entitled to contact the relevant data-protection or privacy regulator in the country where you live.