57. Find Your Authentic Sales Voice
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Mastering Authentic Sales as an Occupational Therapist: Building Trust and Confidence
In this comprehensive episode of 'OT Yourself to Freedom,' Beki Eakins, a business mindset and lifestyle coach for occupational therapists, addresses the challenges of sales within the online business provision for OTs. She emphasizes the importance of finding and honing one's authentic sales voice to make sales feel natural and rewarding. The episode covers overcoming common fears and negative stereotypes related to selling, the significance of building trust and meaningful relationships with clients, and the need for balancing assertiveness in sales approaches. Key highlights include the value of alignment with personal passions and values, practical advice for presenting oneself professionally online, and special insights into advanced sales techniques with guest speaker Rob. The ultimate goal is to help OTs create and scale successful online businesses by connecting deeply with their purpose and nurturing client relationships.
00:00 Introduction to Beki Eakins and Her Mission
00:57 The Importance of Authentic Sales for OTs
02:58 Overcoming the Fear of Sales
07:06 Common Sales Mistakes by OTs
11:36 Building Trust and Relationships in Sales
13:05 Free Resource for Podcast Listeners
13:22 Applying OT Skills to Online Sales
13:47 Understanding Client Needs
15:10 Embracing Authenticity in Sales
17:31 Finding Your Authentic Sales Voice
20:24 Balancing Professionalism and Authenticity
24:01 The Sales Process as an Interview
24:48 Conclusion and Future Episodes
25:12 Helping OTs Create Freedom