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137. The Role of Ego in an OT Online Business - Is It Damaging Yours?

What if the thing holding your OT business back isn’t strategy… but ego?

Not the loud, arrogant kind.
 The quieter version that disguises itself as perfectionism, overthinking, “being ethical”, or constantly waiting until you feel ready.

In this episode of OT Yourself to Freedom Podcast, Beki Eakins explores the hidden ways ego keeps occupational therapists stuck, invisible, and afraid to fully show up online.

This is an honest conversation about visibility, nervous system regulation, fear of judgement, procrastination, and why so many highly skilled OTs struggle to market themselves despite having life-changing expertise.

In this episode, you’ll learn:

  • What ego actually looks like in an OT online business
     • Why perfectionism and “not being ready” are often fear responses
     • The nervous system science behind procrastination and freeze
     • Why many occupational therapists are terrified of visibility online
     • How healthcare culture trains OTs to stay small and cautious
     • The difference between protecting your peace and protecting your ego
     • Why refusing to sell can actually limit your impact
     • Somatic tools like breathwork and movement to regulate fear and take action

This episode is for occupational therapists who:

  • Overthink posting online
     • Struggle with visibility or self-promotion
     • Feel uncomfortable selling their services
     • Keep delaying action because they “aren’t ready”
     • Want to build an online business but feel stuck

Key Takeaway

Staying invisible is not humility when people genuinely need what you know.

 

Connect with Beki

Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business

Free Resource: Download Beki’s free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief.

Join OT Yourself To Freedom Membership:

Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell  offers, market effectively, and align your work with your purpose.

 

Follow Beki:

Book an Inspiration Call: Click here

 

About the Host

Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.