Ep. 148 What Makes an OT Brand Stand Out in a Crowded Market
Think the occupational therapy market is too crowded? Think again. In this episode of OT Yourself to Freedom, Beki Eakins unpicks why so many occupational therapists believe their niche is saturated, and why that belief is usually a trick of the algorithm rather than a fact about the market.
If you are an OT building a private practice, launching a coaching programme, or trying to work out how to market your services without sounding like everyone else, this one is for you.
We cover:
Why your social media feed is a filter bubble, not a census, and how it distorts your view of competition in the OT business space. Beki draws on Eli Pariser's work on filter bubbles to explain why "everyone is already doing this" is almost always your own algorithm reflecting your interests back at you.
The story of the ninety-year-old woman in Austria, and what it taught Beki about clinical bias, warped sampling, and the assumptions quietly running your business decisions. Ninety-six per cent of older people in the UK live in their own communities, not in care homes, yet hospital-based OTs almost never see them.
How to define your uniqueness properly. Not a new logo, not a colour palette, but the deep alignment work that makes an OT brand magnetic. Purpose, childhood patterns, money stories, and Human Design, and how those threads get woven into your offer creation and marketing.
Why professional-sounding copy repels clients, and how to write like a human being while staying compliant as a registered OT. Real before and after examples of occupational therapy marketing copy, plus a book recommendation from copywriter Mish Slade.
Why tying your business to a deeper mission changes everything, and why occupational therapists are, at heart, hope givers. Featuring the neuroscience of emotional decision-making from Antonio Damasio and Gerald Zaltman, and Charles Snyder's hope theory.
If you have been holding back because the market feels full, this episode will show you the gap you are standing in without realising it.
Connect with Beki
Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business
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Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell offers, market effectively, and align your work with your purpose.
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Timestamps
- 00:00 Why OTs believe the market is too crowded
- 01:30 Filter bubbles and why your feed is lying to you
- 09:00 The lady in Austria and the problem with clinical bias
- 16:00 Defining your uniqueness: purpose, patterns and Human Design
- 23:00 Stop being boring: copywriting for occupational therapists
- 27:00 Tying your brand to a deeper mission
- 29:30 The four takeaways
About the Host
Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.
