If you’re an occupational therapist looking to transition from clinical practice into building a freedom-based online business, this guide is for you. Drawing from years of experience helping occupational therapists package their unique skills into exciting offers that sell effortlessly, this article reveals the key lessons I wish I’d known when starting my own business.

Why High-Ticket Offers Are Easier to Sell Than Low-Cost Options

One of the biggest breakthroughs in building a successful online business is understanding that it is actually easier to sell a high-ticket offer such as coaching programmes or memberships priced at £2,000 or more than it is to sell low-cost products or workshops.

Many occupational therapists get stuck in the trap of offering low-cost services, thinking it will attract more clients. But the reality is the energy and effort required to make multiple low-value sales far outweigh the returns. High-ticket offers simplify your sales process, attract more committed clients, and ultimately increase your revenue with less stress.

High-paying clients tend to trust themselves more, make intuitive decisions faster, and are more likely to show up fully engaged, which leads to better outcomes for both of you.

Building Unshakeable Self-Belief Is Your Secret Weapon

Sales success and self-belief are deeply intertwined. Without confidence in your value and abilities, selling your services can feel daunting or impossible.

Many occupational therapists struggle with imposter syndrome, self-doubt, or feeling “not ready” because they think they need another qualification or more experience. These are all symptoms of a mindset block that can be overcome.

I recommend making mindset work a non-negotiable daily habit, just like brushing your teeth. Techniques such as EFT (Emotional Freedom Technique), hypnosis, shadow work, and money mindset clearing can help shift limiting beliefs and build your confidence.

Remember: self-belief is a choice you can cultivate. It’s the foundation that allows you to step fully into your role as an entrepreneur and attract clients who value your expertise.

Simplify Your Business to Amplify Your Results

Simplicity is a superpower in business. Early on, it’s common to feel overwhelmed by all the strategies, tools, and “must-dos” that seem necessary. But trying to do everything at once only creates chaos and drains your energy.

Assess how you spend your time and energy. Focus on the 20% of activities that generate 80% of your results. Cut out busywork and distractions. This might mean posting less but with more clarity, streamlining your processes, and organising your systems for ease.

Decluttering your business and mindset creates space both mentally and energetically for abundance and success to flow in.

Your Freedom-Based Online Business Starts with Clarity, Belief and Simplicity

Your dream life as an occupational therapist entrepreneur isn’t on the other side of more qualifications. It’s on the other side of clarity about your offers, belief in your value, and simplifying your approach to business.

If you’re ready to take your occupational therapy skills online and create a business that fits your lifestyle, here’s how I can support you:

• For OTs with 3–10 hours per week: The OT Yourself to Freedom Membership is designed to teach you how to build a freedom-based online business in an affordable, manageable way that fits your schedule.
• For OTs with 10+ hours per week and big goals: The OT Freedom Collective is an intensive six-month programme offering deep support and training to help you scale your online business quickly and effectively.

Many of my clients have hit £3K, £5K, £10K, and even £15K months and you can too.

Ready to Build Your Freedom-Based OT Business?

Take the first step towards designing a lifestyle and business you love. Book your free strategy call with me today and let’s explore how to turn your occupational therapy skills into high-value online offers that attract committed clients and generate real impact.