Do You Really Need Kajabi When Starting Your Online OT Business?
Nov 06, 2025
If you are an occupational therapist exploring the world of online business, you’ve probably heard of Kajabi. It’s a powerful platform used to host courses, memberships and digital programmes. But the big question remains:
Do you actually need Kajabi to start your online business?
The short answer is no — not at the beginning.
However, the long answer is more nuanced, because there will come a point where Kajabi becomes a valuable part of your business. The key is knowing when to bring it in.
When You’re Just Starting Out, Keep It Simple
If your income is currently at zero or very close to it, your focus should be on:
• Creating a clear offer
• Talking to real people
• Making sales
• Delivering results
That’s it.
You do not need a website, a platform, a fancy logo, professional branding, or any of the extras. In fact, these things often slow new business owners down.
Nearly every OT changes their niche, messaging or offer within the first 6 months. So building beautiful systems too early simply means setting up things you will later undo.
A basic setup can look like:
• Zoom for sessions
• Stripe or PayPal for payments
• Google Drive for materials
This is more than enough to sign your first clients and create income.
Who Should Start With Kajabi Straight Away?
There are exceptions. You should consider Kajabi early if you:
• Already have a large and engaged audience
• Are expanding an existing business with proven demand
• Know your offer sells and need a professional delivery system quickly
This represents a minority of people. Most OTs benefit from starting lean and simple.
How You Know You're Ready for Kajabi
Kajabi becomes helpful when you are:
• Making consistent sales
• Repeating the same teaching and processes
• Spending too much time on admin
• Wanting to stop trading hour-for-hour
• Wanting a smoother and more professional client experience
This is the moment where automation frees your time rather than drains it.
What Kajabi Actually Does (And Why It Helps)
Kajabi replaces multiple costly and time-consuming tools, such as:
• Website builder
• Email marketing platform
• Course hosting platform
• Community platform
• Payment and invoicing tools
• Landing page and funnel builders
• Webinar or event hosting platforms
Instead of juggling seven different pieces of software, Kajabi lets you:
• Host your programmes
• Run communities outside of Facebook
• Send newsletters and email sequences
• Process payments instantly
• Automate onboarding
• Scale without adding more hours
It’s not just about convenience - it’s about creating a business that supports your lifestyle, not one that drains it.
Why You Shouldn't Automate Too Soon
Kajabi is a scaling system.
It is not a solution to help you avoid learning how to sell.
If your offer is unclear, your messaging is vague, or sales feel hard, no platform will fix that.
As Bill Gates famously said:
“Automation applied to an inefficient operation will magnify the inefficiency.”
You want to automate once things are working, not before.
When Kajabi Becomes a No-Brainer
You’re ready for Kajabi if:
• You’ve sold your offer several times
• You’re repeating your onboarding or teaching
• Admin work is taking too much of your week
• You’re ready to make your business feel easier
At that stage, Kajabi isn’t an expense — it’s an asset that gives you your time back.
Final Thoughts
You don’t need Kajabi to start.
Begin with real conversations, real humans and real service.
But when your business reaches the point where growth means repetition and admin overwhelm?
Kajabi is often the tool that brings flow, structure and ease into your business.
Ready to Get Clarity on Whether Now Is the Right Time?
If you're unsure whether you should stay lean a little longer or move into automation, book a free 1:1 Clarity Call with me. We’ll talk through:
• Where your business currently stands
• Whether Kajabi is the right step for you
• How to simplify your offer and sales process
• The next best immediate move for your growth
There’s no pressure, no sales pitch — just practical support.
Book your FREE clarity call here
Let’s build your business in a way that feels light, sustainable and genuinely freeing.
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