Do Occupational Therapists Need Kajabi to Start an Online Business?

As an Occupational Therapist, you have developed valuable skills that can change lives. When you start exploring online business, one of the most common questions is:
Do I need Kajabi or a similar platform to get started?

The short answer is no, you do not need Kajabi when you are just starting out.
The longer answer depends on your stage of business and your goals. Let’s explore when Kajabi becomes the right choice for your Occupational Therapy business and how it can help you achieve time freedom, income growth, and long-term impact online.

Starting Your Online OT Business: Keep It Simple

If your Occupational Therapy business is at the very beginning, perhaps with little or no income yet, your main priority should be making sales, not building complex systems.

Your first tasks are straightforward:
✅ Create a clear, marketable offer
✅ Talk to real people about it
✅ Make sales
✅ Deliver genuine results

You do not need a website or a fancy platform to do this. In fact, setting up a system like Kajabi too early can slow your progress and increase your costs unnecessarily.

Many Occupational Therapists I work with have achieved four-figure weeks using nothing more than a Stripe link, a Zoom call, and a Google Drive folder. The success comes from proving that your offer works before you spend time and money on technology.

When Kajabi Becomes Worth It for Occupational Therapists

Kajabi is an all-in-one business platform that can host your courses, memberships, communities, websites, email systems, automations, and payments. It is a fantastic tool once your business is ready for it.

You will know you are ready for Kajabi when:

• You have already sold your offer several times

• You find yourself repeating the same content or advice to clients

• Administrative tasks are taking up too much of your week

• You are ready to scale your business without increasing your working hours

At this stage, Kajabi becomes an investment that can save you time, energy, and money almost immediately.

Why Kajabi Too Early Can Hold You Back

Many OTs become trapped in what I call “productive procrastination”. They spend weeks choosing fonts, designing sales pages, and building automations instead of making offers and bringing in income. Kajabi has endless possibilities, and it can easily draw you in before you are ready.

To build a freedom-based business, your first focus should be learning how to sell. Once you have consistent sales, that is when it makes sense to automate your business systems.

The Power of Automation for Occupational Therapists

When used at the right stage, automation can transform your business. It allows you to serve more clients without trading every hour for income. Kajabi can automate key areas of your business, such as:

• Client onboarding with welcome emails and next steps

• Payment plans and reminders for failed payments

• Automatic course access and community entry

• Email sequences for nurturing leads

• Sales funnels that run 24 hours a day

However, automation only works if your manual systems already perform well. As Bill Gates once said,

“Automation applied to an inefficient operation will magnify the inefficiency.”

In other words, get your foundations right first, then automate what already works.

What Kajabi Can Do for Your OT Business

Kajabi brings everything you need for an online business into one easy-to-use platform. It can manage:

• Courses and Programmes – perfect for delivering training or group coaching

• Community Spaces – create private networks without relying on Facebook

• Email Marketing – send newsletters and nurture your audience

• Websites and Sales Pages – build your digital presence with ease

• Payments and Checkouts – manage subscriptions, taxes, and payment plans

• Automations and Funnels – deliver a professional experience for every client

With Kajabi, you no longer need to juggle multiple tools or worry about software integration. For OTs who value simplicity and freedom, it offers a smooth and reliable solution.

Why Structure Creates Freedom

Many Occupational Therapists resist structure because they believe it limits creativity. In truth, structure creates more freedom. When your systems are clear and automated, your mind and body can relax.

Automation allows your business to continue running even when you are not working. Clients receive onboarding emails, payments are processed automatically, and your communication continues without manual effort. That is the real freedom that most OTs are looking for when they move online.

Tim Ferriss captures this perfectly when he says:

“Never automate something that can be eliminated, and never delegate something that can be automated or streamlined.”

This approach underpins everything I teach to OTs who want a sustainable, freedom-based business model.

Common Kajabi Mistakes Made by Occupational Therapists

After coaching hundreds of OTs in business, I have noticed a few recurring mistakes with Kajabi:

• Building before selling – creating courses that nobody asked for

• Automating too early – setting up complex systems before proving the offer

• Ignoring failed payments – losing income due to poor systems

• Unclear onboarding – inconsistent or confusing client experiences

These problems can all be avoided with the right order of steps and the right strategy.

How We Support OTs Using Kajabi

Our coaching programmes help Occupational Therapists across the world design, launch, and scale their online businesses. Many of our clients reach consistent £3K to £15K months by building smart systems and strong offers that align with their mission.

Our Kajabi Support Programme gives OTs access to:

• Step-by-step video training

• Monthly group coaching calls

• Templates and checklists

• Proven Standard Operating Procedures (SOPs)

• A supportive community of OT entrepreneurs

If you are part of our OT Freedom Collective or OT Yourself to Freedom membership, you already have full access to this Kajabi training.

If you are purchasing Kajabi through our affiliate link, we provide this training for free to help you set it up correctly from day one.

When to Move to Kajabi as an OT

So, do you need Kajabi to start your online Occupational Therapy business?
No.
Start by creating a simple offer and making real sales. Once your business has proven itself and you are ready to save time through automation, Kajabi becomes an excellent next step.

By building structure and automation into your business, you will free up time, protect your energy, and create a smoother experience for your clients. This is the key to long-term sustainability and the freedom you want.

Ready to Build Your Freedom-Based OT Business?

If you are an Occupational Therapist who wants to start or scale an online business, now is the time to take action.

You can choose from two levels of support:

• OT Yourself to Freedom – ideal for OTs with 3 to 10 hours per week who want to build their business step by step.

• OT Freedom Collective – designed for OTs ready to scale fast and work closely with our coaching team to achieve life-changing results.

If you would like to explore how Kajabi and strategic business support can help you achieve more freedom, clarity, and income in your OT business, book a free call with Beki today.

👉 Book your free strategy call with Beki here 

Together, we can design the freedom-based business that allows you to grow, relax, and thrive as an Occupational Therapist entrepreneur.